Event Targeting

  • When you want to target people at events with a digital ad, there are 4 ways to do that:
    1. Facebook News Feed Ads: Targets people as they are sharing info at an event.  This is good for photo driven and social events like concerts, auto shows, festivals.
    2. IP Targeting Ads: This is better for work conventions where people are logging onto wifi, or for targeting hotels around conventions.
    3. Geo-fencing and Geo Retargeting Ads with Mobile Conquesting: targeting people while at an event AND following those people after the event and showing them your ads.
    4. Geo-Framing is going back in time to previous events where we have captured people’s mobile Device ID’s, mapping those to their homes, and showing them ads now.
  • If you want to Promote Your Event, use Facebook Event Response Ads.

Contact Abby Nichols on 731.432.4028 or [email protected]